Guide on How to Sell Your Rolex Watch to our South Florida Rolex Buyers

Selling your Rolex watch to Keno Brothers Jewelers is a discreet process with an emphasis on professionalism and integrity. Keno Brothers promise to maximize your payment using the most advanced pricing models and methods, using Gemological testing and all pertinent research. When applicable we research all actual auction results and watch pricing databases when evaluating your valuables. Read the guide below for help selling your Rolex watch to us, please contact us today for more information.


Thinking about selling your Rolex watch to Keno Brothers?

Here are a few tips for understanding the type of watch, what we value and how to get the most money for your Rolex watch:

  • Rarity & Age
  • Materials
  • Packaging
  • Demand in the Market
  • Model
  • Condition & Grading

Rolex Watch Rarity & Age

Rolex with Mother of Pearl Dial
Rolex with Mother of Pearl Dial

Unique watches are inherently more valuable, especially those that were created in limited quantities or have not been produced for a long time. Newer watches have their own value proposition, but the older, rarer timepieces have the added bonus of being hard to find. Our local Rolex buyers love a watch with a great story that is harder to find, we’ll help to evaluate the rarity of your timepiece and help to gauge how many of them are available on the market.

Rolex Watch Materials

Naturally, the components of your valuable Rolex watch can help increase its value. Watches that include gold, white gold, diamonds, platinum or other special finishes and materials will help to increase the value of your Rolex watch. As these materials and metals increase in value over time, having them as part of your Rolex will certainly increase the value.

Rolex Watch Packaging

A precious timepiece like a Rolex watch can actually increase in value if you have the original packaging or the original papers for it. Though it can be easy to misplace these seemingly valueless items, having them along with the watch can increase the total value by hundreds of dollars. It helps not only for presentation in our store, but validates the “whole package” when a buyer is interested in your watch. Not only for gifts and presentation, this paperwork helps to validate the product that little bit extra, and can make the difference when attracting the next owner.

Rolex Watch Demand in the Market

One of the key components of selling a luxury timepiece like your Rolex watch is understanding how in-demand it is. As the next owner or shop owner acquires your watch, they want to make sure that people will want to buy it. After all, what good is a beautiful Rolex watch if it just sits on the shelf? Our trusted Rolex buyers will analyze the online marketplace and reach out to our trusted network of buyers to help determine the demand. We’ll take into consideration the availability of the watch online and in regional stores, as well as reach out to our trusted contacts.

Rolex Watch Model

Fort Lauderdale Watch Buyers
Sell Your Rolex Watches to a Trusted Jewelry Buyer

First, understanding the type of watch you own is very important. Some of the preferred models of Rolex for our buyers are listed below:

  • Rolex Oyster
  • Rolex Oyster Perpetual
  • Rolex Oyster Perpetual Date
  • Rolex Daytona Oyster Perpetual Cosmograph
  • Rolex Oyster Perpetual Datejust
  • Rolex Thunderbird Oyster Perpetual Datejust
  • Rolex Oysterquartz Datejust
  • Rolex Seadweller Oyster Perpetual Date
  • Rolex Submariner
  • Rolex Submariner Oyster Perpetual Date
  • Rolex Seadweller Oyster Perpetual
  • Rolex Yatchmaster
  • Rolex Yatchmaster Gold II Chrono
  • Rolex G.M.T. Master Oyster Perpetual Date
  • Rolex G.M.T. Master II Date
  • Rolex Oyster Perpetual Day Date President
  • Rolex President
  • Rolex Oyster Perpetual Milgauss
  • Rolex Explorer Oyster Perpetual
  • Rolex Explorer II Oyster Perpetual Date
  • Rolex Ladies Masterpiece (Pearlmaster)
  • Rolex Gents’ Masterpiece
  • Rolex Oyster Perpetual Datejust Mid-Size
  • Rolex Oyster Perpetual Date
  • Rolex Oyster Quartz Day-Date
  • Rolex Ladies Oyster Perpetual
  • Rolex Oyster Perpetual Ladies Date
  • Rolex Oyster Perpetual Ladies Datejust
  • Rolex Air-King Oyster Perpetual

Rolex Watch Condition & Grading Guide

Next, is the condition of your Rolex watch. Here’s a 4-step grading guide that we use to evaluate the condition of your Rolex watch.

  • Grade 1
    Your watch appears to be brand new showing no wear. You have the original box and certificate of authenticity.
  • Grade 2
    Your watch appears to be nearly new showing very little wear. The band is completely intact with no more than 10% wear.
  • Grade 3
    Your watch is in more average condition needing polishing to restore some sheen. Any missing links in the band will reduce the value of the watches. Most watches are in this category.
  • Grade 4
    Your watch is in rough condition needing $100 or more of repair to be resellable. Not all watches in this category will be sellable.

Learn more about why Rolex Watches are so expensive:

“Rolex watches are some of the most sought-after timepieces in the world. In 2017 a vintage Rolex Daytona worn by Paul Newman was sold at auction for $17.8 million. Cara Barrett, editor at Hodinkee, fills us in on why Rolex’s are so pricey.”


Keno Brothers Jewelers is the leading buyer of goldfine jewelry, fine watches such as Patek Philippe and Rolexvintage watches and diamonds in the re-sale market. Keno Bros provides a truly liquid market for previously owned gold, jewelry, diamonds, and watches of all types. Keno Brothers Jewelers has been a trusted Fort Lauderdale jewelry store in the community for over 30 years.